The Bounce

The Bounce

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The Bounce
The Bounce
A gamble too far
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A gamble too far

PLUS: The Week That Was and the Weekend That Will Be

Dylan Cleaver's avatar
Dylan Cleaver
Apr 14, 2023
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The Bounce
The Bounce
A gamble too far
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13
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Photosport/ Andrew Cornaga

There was a slice of dark comedy in the furore surrounding the Brendon McCullum betting ads, when a spokesperson for New Zealand’s Problem Gambling Foundation called the campaign “the most aggressive marketing I’ve ever seen”.

So what you’re saying is it was the ‘Bazball’ of marketing campaigns?

All jokes aside, I have no idea wh…

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